The Startup Market Research Process

“I have an idea, what do others think of it?” “Who would pay for this product/service?” “How much would they pay?” “What features do they want?”

You have a startup, or you’re in pre-startup phases, and have a long list of questions. Whether you’re still developing the concept, or pitching to investors, getting answers directly from your target audience will maximize your likelihood of success. Below we break down the market research process and describe the methodologies to use in each phase.

HARK Research partners with startups in any phase and uses best practices and appropriate methodologies to answer the most critical business questions. We help our clients target the right customer, ask the right questions, and provide actionable insights to help them succeed.

Ready to research? Email ayala@harkresearch.com.