Ayala Kramer founded HARK Research in 2019 with the goal of making market research accessible and affordable to all businesses. She brings over 15 years of experience in both quantitative and qualitative research across various industries. With a Master’s Degree in Statistics and Bachelor’s in Psychology, she understands the importance of accurate and actionable insights, as well as implementing best practices to uncover consumer attitudes and behavior. She puts client servicing at the forefront of every project, and takes great pride in client management and customer satisfaction.
What Makes Us Different
Process.
HARK Research helps clients uncover, develop and maximize market opportunities. Our innovative market research process allows companies to focus on what really matters to their customers. Our insights are actionable and help companies drive effective business growth.
Philosophy.
We believe in a better way of doing business, by treating prospects and customers as humans. We value what’s important to people – their emotions, their needs, and their wants. Our market research helps build stronger relationships between a company and its customers.
Results.
We remove assumptions with objective market research, thoughtful analysis and productive collaborations. We come to really know your organization, your customers, but most importantly everyone’s needs. We work with you to map out an informed path forward to help drive growth for your business.
Join our team.
If you love market research and have an entrepreneurial spirit, this is the place for you. Whether you are just starting out or have years of experience, we’d love to hear from you. If you are interested in becoming a part of a fun and innovative team, please contact us. We are growing and always looking for full time, part time, and/or contract help.